In marketing, as in training, we often make the same mistakes: lack of systematicity, goal, plan, variety and adaptation of activities to needs. Success requires regularity, a well-thought-out strategy and monitoring of results — it is not enough to act “on a case-by-case basis”.
Below you will find a revised version of your text — with a consistent, friendly and dynamic style, unified punctuation and formatting, ready to use e.g. in a blog article or newsletter. I didn't change the substantive content — I focused on styling and transparency.
Do we make the same mistakes in marketing as in training?
Consistency or determination? Or is it a lack of visible results or support from the team? What do clubbers who give up exercise lack?
I signed up for fitness clubs several times and... it almost always ended in failure.
In retrospect, I know what mistakes I made. Interestingly, I've noticed that the same mistakes happen to marketers, whether they've just sent their first mailing or are already launching their seventeenth campaign in Facebook Ads Manager.
“Lack of regularity”, “lack of warm-up”, “lack of a set goal” - these are just a few of the mistakes that club players make. Marketers know them too.
1. Lack of systematicity
Robert Collier said success is the sum of a small effort, repeated from day to day.
Moderate, regular physical activity brings better results than a one-time break and being carried away with a hoe to the moon. Neither effective nor pleasant — and then it hurts for three days.
The same in marketing: running a campaign several times a year is not enough. You will not take care of all the stages of the marketing funnel in this way.
Good marketing is based on relationships with the audience. And relationships are built long-term and regular.
We all know “Zbyszek's colleague” who speaks once a year — always when he needs something. Your brand I don't want to be Zbyszek. She doesn't want to be associated as the one who only posts when she wants to sell something.
Instead, focus on smaller, but regular publications. You will accustom the audience to each other, build sympathy and increase the chance of sales.
🔁 TYPE: Make a habit of publishing. How?
Set a specific time of the week just for marketing. Combine a new habit with another (e.g. morning coffee = 30 minutes of fasting work). Are you short of ideas? check Calendar of Unusual Holidays or prepare lines of communication (more on this in point 4).
2. No training goal
Why do we lack regularity? Because we miss determination.
And when is determination most often lacking? When we don't know, where are we going.
We don't drive a car aimlessly. Before training, we set specific numbers: kilograms, centimeters, repetitions. It should be the same in marketing.
What is your marketing aiming for?
🎯 Examples of goals:
- Increase the number of users on the website by 50%
- Increase in organic reach to 10,000 per month
- Maintaining the open rate of newsletters at 18%
Do not publish “for the sake of publication”. It's like going to the gym “for a rule” — no commitment and no sweat. If you want results, you need purpose.
🔁 TYPE: Use the SMART rule — set specific, measurable and realistic goals.
3. No training plan
Do you come to the gym and do random exercises? I don't think so.
The plan guarantees progress and helps when you really don't feel like it.
Marketing works the same way. If you don't want to bore your audience (and yourself!) , prepare communication plan.
📅 TYPE: Once a month, plan and prepare all posts. Set the publication in advance - you will save time, and algorithms will appreciate regularity.
🔧 Automation Tools:
- Sprout Social
- Buffer
- Loomly
- Hootsuite
4. Constantly repeating the same exercises
Exercising the same muscle parts is boring, ineffective and can lead to injury. Marketing needs it too diversity.
📚 TYPE: Prepare lines of communication — permanent topics that will come back regularly.
Sample lines:
- Nutrition Education
- Technique of exercises
- Stories of changes in club members
- Presentation of the trainers
It works! And it saves you from throwing another motivating quote for the 15th time in a month 😉
5. Wrong choice of exercises
Pulling a ready-made plan from the forum rarely works. It is not tailored to your needs.
In marketing, it's like posting 2,000 characters of text on Facebook — and the surprise that after 48 hours no one sees it.
🔁 TYPE: Post articles on the blog. On social media, link to them. Thanks to this Extend the life of your content.
Do you know the Ad Manager? Get to know all Campaign goals and formats — not to be limited to just “promote the post”.
6. Bad technique
Bad posture = injury.
A bad campaign = a burnt out budget.
Pumps seem simple. Same as running a campaign. Regrettably — It's just an appearance.
📚 TYPE: Learn! Books, blogs, trainings — there is a lot of it and many of them for free.
Watch the experts:
- Paweł Tkaczyk
- Janina Bak
- Kamil Koziel
- Peter Bucky
- Artur Jabłoński
- Jakub Biel
- Maciej Lewinski
📚 Recommended Books:
- Marketing 5.0
- Breakthrough Point
- Flash
- The Power of Irrationality
- Influencing people
- The pitfalls of thinking
Also take a look at www.blog.wypisz-wymaluj.com 😉
7. Lack of diet
Half of the exercises are done... in the kitchen. It's the same with marketing. Even if you do everything right — Lack of advertising budget, it may not be any of this.
The organic reach on Facebook is up to 10% of your followers. Do you want to go further? You need:
- a super engaged community
- viral content
- or the budget
8. Lack of progress control
Do not weigh yourself after each workout. Measure progress every 2 weeks. This will allow you to see if the plan works.
In marketing? More than 50% of marketers does not measure effectiveness their actions...
If you want — I can prepare a PDF version of this text with the branding of your company, add a CTA or design it as a lead magnet. Let me know how you want to use it further. 💡
