A transcript of a conversation with Aymen Bellelou, a Tunisian-born Pole who regularly wins championships in Kettlebell Lifting [Girewoj Sport]. A story about how you can fall in love with Poland, find your place here, start a prosperous business. Aymen reveals why he chose to represent our country with a white eagle on his shirt and for what he is grateful to our country.

We invite you to watch Tomek Napiórkowski's inspiring conversation with Alan Leach, CEO and Director of Sales and Marketing at West Wood Clubs. Alan, who is one of the speakers at the EU4YA CONFERENCE, shared his insights on key sales and marketing strategies in the fitness industry.

The conversation covered topics such as building an effective pricing strategy, the importance of communicating the value of services that are essential to setting appropriate ticket prices, and how marketing tools and technology can significantly increase lead generation.

This interview is the perfect introduction to what Alan will present during his lecture on May 11 in Łódź. Therefore, we encourage you to listen to him, but also to take part in his live lecture at EU4ya.

We invite you to watch an inspiring conversation with Maciej Jagusiak, known in the world of sports as “Pan Jagoda”. In an interview conducted by Krzysztof Bajera, Maciej talks about his extraordinary transformation into Mr. Jagoda. Discover how sport changed his life and how he now helps others achieve their running goals.

During the conversation, Maciek shares his thoughts on the importance of technique in running, the role of the coach and coaching education.

This is not just an interview, it is a lesson in motivation and determination, showing that with the right attitude and support, everyone can overcome their own limitations and achieve success.

We have another interesting conversation about what is knocking in the fitness industry. This time, Kamila Nowowiejska takes a closer look at her job satisfaction in the fitness industry, based on the results of a survey conducted by Rep's Polska. In a conversation with Edyta Wolak, she discusses extremely important topics such as job satisfaction, the risk of burnout and general satisfaction with the profession. It also explores what really underlies your job satisfaction. What really motivates you to work... It promises to be a fantastic conversation, to which we invite you to listen.

Link to the survey: https://forms.gle/H8jXnnuHHfRd3aeT6

You will be able to learn more about burnout on May 10, just before EU4ya, during a free lecture by Edyta Wolak.

Submissions to: https://repspolska.pl/

Maciej Bielski, a well-known coach and trainer, shares in this interview his vision of a healthy lifestyle, emphasizing the importance of physical activity, but also the balance between passion and responsibilities. Here you will find insights on working with both amateur and professional athletes, as well as practical advice on how to effectively incorporate movement into everyday life.

The most important issues:

• The importance of individualizing training
• The role of education and continuing education
• Work-life balance
• Importance of Motivation and Goals
• Integration of strength training and kinesitherapy

We invite you to watch an interview with Marta Wawszczyk, an experienced Pilates instructor, who passionately talks about her career path and the impact Pilates has on health and well-being. Marta shares her insights on the evolution of Pilates in Poland, emphasizing its importance for building awareness of body and mind.

The conversation abounds in Marta's personal reflections on teaching Pilates and her own practice, as well as the challenges she faces running a Pilates studio. This is an interview full of inspiration and practical advice, ideal for anyone who is thinking of incorporating Pilates into their daily routine or dreams of opening their own business in the fitness industry. Discover how profound an impact Pilates can have on your life by watching our conversation with Marta.

Discover the secrets of strength and breath with Bartłomiej Bolechowski, kettlebell master and breath expert.

In this special interview, Bartłomiej shares his fascinating journey from extreme sports enthusiast to recognized coach and mentor. Learn how he broke his own limitations to become a leader in the kettlebell world, and how applying breathing science can revolutionize your workouts, recovery and everyday life.

It is not only a story of physical transformation, but also of spiritual discovery and a mission to help others. Get inspired to change your life for the better, increase your strength and efficiency, and learn how proper breathing can open up new possibilities for you.

Have you ever wondered why some people seem to smoothly make changes to their lives while others face every new challenge, especially when it comes to maintaining regular workouts? The key may be a deeper understanding of the process of change, the emotions that accompany it, and the challenges and risks on the way to building lasting training habits. In today's fast-paced world, where healthy lifestyles often fall into the background, the role of trainers and fitness clubs in motivating clients to engage in regular physical activity becomes extremely important. To achieve this goal, it is essential to understand what drives human behavior and how people can be effectively supported on the path to better health and well-being.

This article is a guide to the change process. It provides trainers and fitness club owners with not only the knowledge, but also the tools to help increase customer retention and, in turn, help them achieve and maintain a healthier lifestyle.

Get ready for an in-depth look at the mechanisms of change that will open up new opportunities for you in working with clients and show how important it is to combine knowledge from the fields of psychology, motivation and health sciences to effectively influence the lives of those who have decided to entrust their health and training goals to you.

From this interview you will learn:

• How artificial intelligence can automate tasks in a fitness club and improve the customer experience.
• How artificial intelligence can help personalize the offer and manage the customer experience.
• What are the benefits of using data and analytics in the fitness industry.
• What are the possibilities of implementing artificial intelligence in the management of a fitness club.
• How artificial intelligence can be used in marketing, onboarding and by personal trainers.
• What AI tools are available for the fitness industry and what is their cost.
• What are the benefits and challenges of implementing AI in fitness.
• What are the trends and future of artificial intelligence in the fitness industry.

In the second episode of the “Make Poland Strong Again” podcast, Krzysztof Bajera hosts Jakub Surmacz. Jakub is an experienced physiotherapist and trainer who specializes in the search for individual motor strategies aimed at improving specific fitness parameters.

In the interview:

• Specialization in working with patients after operations and as part of conservative treatment - focus on knee, shoulder joints and lumbar spine.
• The importance of kinesitherapy and active motor work in physiotherapy.
• Autonomy and autonomy of the patient in rehabilitation - the importance of the patient's ability to independently work on his own body.
• Individualization of therapy and training - adaptation of rehabilitation and training programs to the individual needs and capabilities of patients.

A conversation between Kamila Nowowiejska and Kasia Figuła about personal trainer development strategy. Kasia identifies five key strategies that coaches can use.

• Personal trainer with different specializations: Selection of a specific area of specialization.
• Influencer coach: Building a personal brand and social media presence.
• Expert trainer: Acquisition of knowledge and training in the chosen field.
• Trainer owner of the training studio: Opening and managing your own studio.
• Entrepreneur in the online world: Use of social platforms and follow trends.

The conversation is also about the ethical use of tools, networking, self-management, self-knowledge and intuition, and working in accordance with values.

And if you are thinking about opening your own club/studio, be sure to attend the EU4YA by tiguar Conference: https://euforya.pl/konferencja

Faced with dynamic changes in the fitness market in Poland, clubs face the challenge of attracting and retaining a new generation of customers — Generations Z. Born between 1997 and 2012, Gen Z representatives are growing into a key demographic in the fitness industry.

UNDERSTANDING THE GENERATION OF

Generation Z is distinguished by unique characteristics that influence their purchasing decisions, including the choice of a fitness club. Above all, they value mental health, flexibility and personalization of the offer. Unlike previous generations, Gen Z expects brands to engage with them through social media, offer innovative technology solutions, and demonstrate an understanding of their individual needs.

From the text you will learn, among others, the importance of social media and influencers and how fitness clubs should build their presence on platforms such as Instagram, TikTok or YouTube.

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Learn how to use social media in practice to promote yourself, your club and create a personal brand. During the interview, Sylwia Dąbrowska presents concrete solutions that you can use today to make better use of the potential of online marketing.

The first episode of the Make Poland Strong Again series of talks, in which the guest is Rafał Brzyt Ziewiecki - the team coach Podsztanga.pl. You will learn how much a strength training coach currently earns, how much Rafał's new squat record is and how to manage the strongest powerlifting team in the country.

If you want to talk to Rafał and Krzysztof in person and take part in their workshops, be sure to take part in EU4YA by tiguar 2024! Both men will perform in the power zone on Sunday.

12.05.2024 at 10:00 - Rafał Ziewiecki “Central stabilization in power sports”.

12.05.2024 at 09:00 - Krzysztof Bajera “The power of grip and methods of its construction”.

EU4YA by tiguar 2025 is not just another edition of the event, but 18 years of consistently building real value for the fitness industry. The figures, the opinions of the participants and the perspective of the clubs show one thing: competence development, networking and shared energy are crucial today — both for coaches and managers.

2025 is for us 18. EU4YA by tiguar. For 18 years, we have been putting a real brick in the development of the industry, focusing on what matters most: the people who create it.

Our challenge for 2026? We will stand on the head 🤸🏻 to bring value once again, by the way, we will help reduce the risk of burnout, increase engagement and contribute to clubs a breath of freshness, ideas and energy for action.

“How to pull yourself up on a bar with 100 kilograms on the waist?”

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In marketing, as in training, we often make the same mistakes: lack of systematicity, goal, plan, variety and adaptation of activities to needs. Success requires regularity, a well-thought-out strategy and monitoring of results — it is not enough to act “on a case-by-case basis”.

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Retention as a Profit Center — Not a Cost, but an Investment

Retention of fitness club members is not only a way to save, but above all a real chance to increase revenue. The cost of acquiring a new customer is up to 5 times higher than the cost of maintaining an existing one, which is why an effective retention strategy can significantly affect financial results.

Examples of actions to increase retention include better onboarding of new members, regular communication with people with low attendance, and marketing to less active customers. Each of these initiatives can contribute to revenue growth, and the right combination of strategies can even increase retention by 4%, generating an additional £60,000 a year.

To successfully implement retention as a profit strategy, it is worth analyzing data, using the experience of others, hiring a consultant or using modern marketing tools. It is crucial to monitor the results and evaluate the return on investment, as well-planned retention is a guarantee of revenue growth and financial success of the club. 🚀

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Retention — Focus Puzzle

In the fitness industry, customer retention is a key challenge. Despite the growing popularity of healthy lifestyles, many clubs struggle with high turnover of members. The main reasons are unrealistic customer expectations and lack of personalized communication.

To improve retention, clubs should implement effective onboarding, educate about the importance of regularity rather than immediate results, and engage less active members by informing about the offer, hosting events and providing valuable content.

Additionally, analyzing attendance data and responding quickly to a drop in activity can prevent churn. It is also crucial to maintain high quality service and adapt communication to individual customer needs.

Retention is a process that requires continuous work, but through conscious action, clubs can increase the loyalty of their members and achieve long-term success. 🚀

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The guest is a trainer who started her adventure with fitness back in the 90s. From choreo classes in the steppe, to mental classes to CrossFit and strength training. What did these experiences teach her, and how to optimize training for Women 40+?